Roblox Has Gotten a New Feature: Regional Pricing.

Hello Robloxian citizens! It has been a while, but we are happy to announce some new posts. Today, we will investigate a brand-new function coming to Roblox: the regional pricing update. This fresh update will revolutionize the platform's economic aspect. It will allow developers to globalize their games by providing different pricing based on a national economy. Although this feature might seem flawless, it might create discussions surrounding unfairness. We will explore this new update with its perks and potential catastrophic downsides. 

First, how does this pricing system work? Roblox focuses on calling regional pricing a way to globalize your business. They will adapt to national economic situations, making games more inclusive. Further, it will become more affordable for players from poorer countries. Say that a gamepass on Roblox costs 100 Robux with the original system for all countries. With regional pricing, the gamepass cost will vary from country to country. It will still cost 100 Robux in France and the UK, but only 50 Robux in India. With different economic situations, we mean that by other countries, in India, people have approximately half as much income as others in more developed countries. That shows us that India has half as strong an economy as other more developed countries. When we take a standing point at the average Indian household income, it would be twice as expensive for them to buy the same gamepass contra players from other wealthier countries. That being the case, Roblox wants to make it easier for players with origin from developing countries to purchase game expansions, making it a more inclusive platform.  

We can also understand that this new feature will create a healthier economic income for developers. One would often think that cutting prices lowers income, but this is not necessarily true. By lowering prices on expansions within the platform, Roblox and the developers are opening for a broader market. Players with weaker economies can now buy Robux and stuff on the platform. As a result, one makes less money per purchase. At the same time, the number of purchases will compensate for this, which would create a healthier income. See the example below:* 

Amount	700 Robux***	Amount	1000 Robux
1	700	1	1 000
3	2 100	3	3 000
10	7 000	7	7 000
16	11 200	13	13 000
62	43 400	39	39 000

Above, we can see the connection between price in Robux, items sold, and revenue. Where there is the 700 Robux, we take a standing point in the regional pricing, whereas it says 1,000 Robux, we take a standing point in the traditional system. We can see that by lowering prices, revenue can still increase. This is because of the growing number of purchases. People tend to buy expansions when the price is lower. Therefore, by selling for cheaper prices, revenue can still grow. 

Despite all these positive claims for the update, there are also some downsides. Players who come from further developed countries tend to think this is unfair. Some get lower prices while others are still high. There will also come some ethical discussions. Players will find ways to sneak around this new update, enjoying the benefits for developing countries, as there might be methods for VPN usage. VPN is short for virtual private network, and VPN services often have a function you can set up so it looks like your computer is in another country. This technique can be used on streaming services since streaming services often offer different films and series depending on your address. Say you live in the USA and want to purchase a gamepass. The gamepass costs 500 Robux. Luckily, you have a VPN service on your device. So instead of buying full price, you change where you are active from and then purchase the gamepass as Indian*** for 250 Robux. This ethical problem will damage the original idea from Roblox. When developers notice this, many might press the turn-off button on the regional pricing option. It is of value to say that regional pricing is an option for games, not a feature all developers have to use. 

We think this new feature will make a more inclusive platform, creating bonds over borders. We also see the economic potential for both the developers and Roblox as a multibillion-dollar company to further flourish and grow to new highs on a much more globalized scale. We think that the unfairness is not so significant since the players from these countries might have hard enough economic situations as it is. We are also curious about how the system works. Does the regional pricing mean national pricing, or is it more detailed? It is important to note that a country has a variety of economic situations between households. Although there are many rich people in the USA, there are still many with a weaker economy and the other way.  

To summarize, Roblox has a new feature with both upsides and downsides. This recent update can create a more inclusive platform for all players, making it easier for players from developing countries to buy expansions and items. It also gives developers the possibility to make their games more global. Regional pricing also has some negative aspects. Some might find the new update unfair because some pay more, and others pay less. There are also some ethical discussions about VPN usage. Lastly, we think that regional pricing might be a good addition to the platform, and we are curious to dive further into this new update. 

Sources: 

https://corp.roblox.com/newsroom/2025/04/roblox-launches-regional-pricing-for-in-experience-items 

*With this example, we do not have official numbers, but it is to visualize our point. 

**700 Robux is shown to have a more specific number rather than having to show a much more complicated picture. 

***as Indian in the sense that your VPN settings are in India